Privacy Policy
Serendipity is committed to respecting the privacy and confidentiality of the personal data
provided to it, and therefore this document contains information
on how such data is processed in accordance with the General Data Protection Regulation.
We have adopted administrative and technological measures to comply
with the new General Data Protection Regulation.
Where is personal data collected?
Serendipity actively collects personal data through its website
at www.serendipity.com.
What is the purpose of collecting personal data?
Personal data is collected for marketing purposes, with the explicit consent
of its owners, thus allowing Serendipity to publicize its services, projects,
and other useful information for professionals by email, as well as to maintain contact with
them over time and as long as it is in the interest of both parties.
What is the purpose of collecting personal data?
The collection of personal data is entirely voluntary and optional for
website visitors in the context of two newsletters that Serendipity provides:
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● Serendipity general newsletter, which aims to publicize new projects, news, and information about the Agency’s initiatives;
● WayTrends newsletter, whose main purpose is to publicize digital marketing trends discussed on the WayTrends blog Both newsletters are optional subscriptions, free of charge, and for as long as the subscriber wishes.
Access to the website is in no way conditional on subscribing to the newsletter or providing personal data. Subscription to the newsletter is conditional on confirmation via an email sent to the user after the request has been made, as a way of confirming that the request was actually made by you. When each newsletter is sent, metrics are collected that allow us to identify which subscribers opened (through an invisible pixel) and clicked on each link that may be contained in the message they received. Translated with DeepL.com (free version)
Where is personal data collected?
In any of the forms of data collection described above, only the following data is collected and processed: Name, Email, and Company. Additionally, when emails are sent, statistical data is collected that allows us to understand each subscriber’s behavior in relation to the email received.
How is personal data handled?
The data is collected directly by Serendipity and processed for sending information by email under the terms described above. The data is treated confidentially and stored in a database with restricted access to employees who need it for the purposes for which it is intended.
How is personal data collected?
Personal data is collected through Serendipity’s website and email addresses. In the case of the website, this collection takes place directly (by filling out forms where data is requested) and indirectly (by recording actions performed by website visitors, which are essentially anonymous but in some cases may allow their identification). Indirect collection includes electronic communication protocols, cookies, embedded addresses, transparent pixels, other widgets, or georeferencing data.
What level of IT security is applied to personal data?
What level of IT security is applied to personal data? We use physical, technological, and administrative security measures to protect information. Data collected through the Serendipity website is communicated via the Internet using SSL secure protocol. This type of communication is not inviolable but currently corresponds to best market practices. In addition, the data is stored in databases managed by Serendipity in encrypted form and periodic backups of the data are made in order to minimize the likelihood of information loss in the event of a storage system failure. What happens if there is a breach of security systems? In the event of a breach of security systems that results in proven unauthorized access by third parties to your personal data, we will inform you by email.
How can I find out what personal data is being processed?
To find out what personal data we are processing, simply send us a request by email to talktous@serendipity.com. How can I request the updating or removal of my personal data? To update or remove your personal data, simply send us a request by email to talktous@serendipity.com. How can I request that my personal data no longer be processed? To withdraw your consent to the processing of your data, simply send us a request by email to talktous@serendipity.com.
Under what circumstances can I not revoke my consent to the processing of data?
You may withdraw your consent at any time, however, this does not invalidate the lawfulness of the processing carried out up to that point. Additionally, the processing of your data may be necessary for the performance of a service provision contract or other contract in force, or in other situations where the legal obligations to which Serendipity is subject prevent it.
What other data can be captured?
The Serendipity website uses cookies to ensure a better user experience and also third-party cookies, such as Google and Facebook, for traffic measurement and analysis. These cookies may store some information that allows a visitor to the website to be identified. However, visitors can configure their Internet browser to not accept cookies, if they wish.
Can this privacy policy be changed?
Yes, depending on developments in legislation and technology, it is possible that Serendipity’s current privacy policy may be amended. All changes will be reflected in this document, which is available online. Serendipity reserves the right to modify, add, or remove features from the website at any time without prior notice.
Do you have any questions about this privacy policy?
If you have any questions, please contact us by email at talktous@serendipity.com
Information about the Data Controller
Serendipity, Lda
Document created on: 09/12/2025
Last update: 09/12/2025
